Social Responsibility
Just Giving for a Smile

The Asia Football Confederation has invited our CEO to be the judge for the nest Football social development program.We were happy to evaluate projects at no cost just for the cause to see how how football can change lives in developing countries. We saw the transformation of young talent through social and psychological support of football. Thank you Dr Annathurai.

No chair, no table, no books and barely a pencil to write. This school has at least 70 children led by a young volunteer professor that we contacted through a blog. We wanted to see and meet the children to offer our help. We sent over 20 used computers to a small school funded by a diving school in Mabul Island.

When the blind football national coach contacted us to meet the Malaysian blind football team they were training for the ASEAN Para games hosted in Singapore. We said, if they win gold, we will create awareness by donating 60 billboards in the city centre of Kuala Lumpur and put the team poster with their gold medal in it. And they won. So we kept our promise and roll out the campaign. A promise is a promise.

From hunger and poverty, children education, woman empowerment and global partnership. We always have the SDGs in mind. How can we make a project better that is good for the brand, for people and for the planet. It just our habit. What we know is that we can do a lot without any labels while contributing to the SDGs. Together we can.